BOTANY

Brief

To develop a brand identity and digital presence for Botany. The new branding would be used to inform a website rebuild.

 

Branding and UI/UX

C.I. Development 

Botany believes in the potential of pragmatic science to help restore the balance in nature. To visually portray this concept we used the juxtaposition of the clean, bold sans serif B against the small delicate leaf, and then extended this execution with the heavy contrasting serif fond used in the logo.

Website Build

The website build needed to be a seamless extension of the C.I. and brand vision. Not only would it serve as an online store but also as an educational platform, informing, inspiring and influencing consumers to live a sustainable and responsible lifestyle.

Brand Ethos

Botany is boundlessly optimistic and believes that through combining the strengths of nature and science it’s possible to overturn and even reverse the detrimental impact that humanity has had on the natural environment.

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