SYNTHESIS

Brief

To develop and design a unique brand identity and digital presence for Synthesis. This would in turn be extended across a website rebuild.

 

Branding and UI/UX

C.I. Development 

Synthesis measure, manage and finance commercial rooftop energy systems for retail and business spaces of all sizes across South Africa. We built our concept around the technological advances of the solar power industry and drew inspiration from recognisable solar patterns to craft a unique, contemporary identity for the brand.

Website Build

The Synthesis website allows users to see exactly how energy they could be saving on daily basis, depending on current weather patterns, using their geolocation. The UI needed to reflect this in an intuitive way and facilitate smooth, seamless navigation.

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