The Brief

To develop and design a unique brand identity and digital presence for The Hatchery. A venture capital enterprise that sets out to find – and invest in – ‘disruptive’ businesses.


Branding, motion and UI/UX

Organic Logo build

Our approach needed to match the unique vision of the group and resulted in a very unconventional brand identity that spoke to the brand values and strategy. We build a living organic logo generator using WebGL and HTML 5 that essentially broke all rules of CI development, provoking mindsets and naturally aligning The Hatchery as disruptive front runners.


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Digital Extension

We had to mimic the disruptive nature across all digital channels. Using mobile first approach we extended the rules developed in the branding online that provokes the users curiosity to discover the importance of investing in ideas and values.


Visit the site here


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